Gruesome smoking warnings, frightening obesity statistics and shocking drink-driving campaigns all use fear to drive behavior change. But a University of Auckland researcher says it might be time to ...

While federal officials say they intend to crack down on misleading drug ads, cosmetic surgery remains a “buyer beware” ...

The Trump administration announced a crackdown on pharmaceutical advertising on television and social media platforms, potentially disrupting billions of dollars in annual ad spending. President ...

Consumers are now almost as likely to say they learn about new medications from advertisements on linear or connected TV as from their doctor, according to a new report. Predictive advertising company ...

(CNN) — President Donald Trump is aiming to ramp up scrutiny on pharmaceutical ads — both on TV and social media — as his administration accuses companies of misleading the public about medications ...

Big changes could be coming to pharmaceutical advertising on TV, potentially causing problems for the broadcasters and networks that get paid to host those commercials. TV watchers have become all too ...

We've all seen them: 30-second television ads from attorneys, targeting those who've had a negative side effect after using a pharmaceutical product: "If you or a loved one suffered serious medical ...

A leading bipartisan mental health advocacy group launched a $1 million targeted TV and radio advertising campaign Monday, calling on senators to protect Medicaid. The Republicans’ One Big Beautiful ...

PPC advertising for medical and mental health services comes with many restrictions, but it remains an effective way for practices to maintain a steady flow of new patients and clients. Whether you ...

The UK has enforced a ban on daytime TV and online junk food advertising, aiming to curb childhood obesity. Local authorities ...