Havana Club and Skepta have reunited for another creative collaboration that sees the UK artist design his second limited-edition Havana Club 7 bottle. Toasting to Big Smoke’s Nigerian roots, the ...
A two-decades-old battle over who has the right to use the Havana Club trademark in the United States played out quietly at the U.S. Patent and Trademark Office this week with the decision that the ...
Heading out of José Martí International Airport and towards the Cuban capital of Havana, the Caribbean island’s affiliation with rum is immediately apparent. Amidst the myriad of Ché Guevara T-shirts, ...
Havana Club is hoping that a newly implemented brand vision and updated packaging for its core product Havana Club 7, will help to “re-establish integrity and balance” in the rum brand. The Pernod ...
June 13 (Reuters) - Bacardi [RIC:RIC:BACLTD.UL] convinced a U.S. appeals court on Thursday to revive the liquor giant's lawsuit against the U.S. Patent and Trademark Office in its long-running dispute ...
SAN JOSE DE LAS LAJAS, Cuba (Reuters) - Havana Club will keep churning out its famously smooth rum even as Cuba's sugar cane harvests plummet to historic lows and tensions ratchet up between ...
MIAMI, Fla. — The war between rival liquor giants Bacardi and Pernod Ricard over who owns the rights to the name Havana Club has been in U.S. courts for years, but Bacardí is courting public opinion ...
It’s a fight over ownership, heritage, revolution and rum. Bacardi has launched an all-out marketing offensive to stake its claim to the US market for its version of Havana Club, made with the ...
The U.S. Patent and Trademark Office this week awarded a trademark for Havana Club rum—Cuba’s most famous brand—to the Cuban government, reversing a policy that denied Havana rights to the brand in ...