Sanrio's "cheeky but charming" punk-rock rabbit mascot, Kuromi, is finally getting her time in the spotlight this Halloween.

With her tough-on-the-outside, sweet on-the-inside attitude, Kuromi perfectly embodies the spirit of Halloween — equal parts trick and treat. This year, Sanrio invites fans to embrace their ...

Chipotle Mexican Grill is the next big brand to venture beyond the limits of earthly marketing and into the vast metaverse. For Halloween this year, the fast-casual chain is offering a free “boorito” ...

Paris Hilton, the self-styled “Queen of the Metaverse,” launched an event on Monday celebrating Halloween inside of Paris World, a virtual experience in Roblox that was developed by her company 11:11 ...

Chipotle is opening a new restaurant-- on the game platform Roblox. The restaurant chain announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for ...

UPDATE: A day into Chipotle's contest on Roblox, users had trouble accessing the Roblox platform, Chipotle tweeted Friday. Roblox said at 6:36 p.m. ET Friday that it was making progress on the outage.

The set is fairly expensive and can cost players a substantial amount of Robux to obtain. Every year, during the month of October, players can find the bundle on sale. Users' avatars will have a ...

Roblox has been around for a long time. The online game platform first launched in 2006 — just two years after vanilla World of Warcraft hit (the first time) and three years after Second Life, a ...