Google is giving advertisers more ways to evaluate creative performance and make data-driven optimization decisions.

Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

Google added first-party audience exclusions to Performance Max, giving advertisers more control over customer acquisition strategies. New reporting includes budget projections, expanded audience ...

Google Ads seems to be bringing the ability to do campaign level audience exclusions to Performance Max (PMax) campaigns. A new Data Exclusions feature is showing up for some advertisers under ...

But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Here’s everything you need to know about Google’s Performance Max ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets. Google released a new help page detailing Asset testing for ...

It’s not inherently surprising that Google is doing what’s best for Google – that is, lining its own pockets – by heavily optimizing toward the cheapest, path-of-least-resistance conversion events.