Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by using machine-readable semantic HTML5 ...

Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your ...

Video is hot, hot, hot! This isn’t news. Everyone and their brother, mother, and aunt Sally’s cousin’s sister are shooting and embedding video on their own website. The entry level to decent video ...

Last year was the year of change for search, especially for schema markup. We saw a significant loss in clicks due to changes made to certain rich results, while simultaneously witnessing the most ...

Google, Microsoft, and Yahoo have teamed up to encourage Web page operators to make the meaning of their pages understandable to search engines. Web of words: This graph of linked phrases lets ...

Semantic Search: The Eagle Has Landed Schema.org and the Knowledge Graph signal that a paradigm shift has already begun. Developing a firm grasp of how semantic search is influencing your specific ...

Putting together an actionable strategy to keep your organization relevant in the ever-changing search marketing landscape is harder than ever. To help support your organization through this journey, ...

HTML5 is a big change from early HTML: it is now more “structurally semantic” and presentation has been moved to the CSS vocabulary. So it is much more like a document DTD in the XML tradition with ...