Group* norms are “rules” regarding what group members should think and do. They define what’s normal behavior in the group. Conformity to group norms enables the group to function smoothly. Unique ...

Individuals in a morally diverse community tend to believe that the community's norms are looser. In turn, norm violations are more accepted, and there is a reduced willingness to police ...

Norm perceptions – what one perceives as ‘normal’ – differs between both individuals and groups of consumers, including when it comes to meat consumption. One’s meat consumption habits can affect ...