Different sources say that your IP address is a ranking signal used by Google. But how true are these claims? Read on and learn if an IP address can help or harm your rankings in search. Does the IP ...

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Google is looking to phase out third-party cookies from Google Chrome next year. The company will continue to track users through a different method, which has seen its fair share of criticism so far.

It’s not exactly a VPN, and it will only work with Google-owned domains to start, but it could offer users more ways to hide their activity online. Reading time 2 minutes If you’re on the internet ...

Google's John Mueller said that when you change your sites IP address, maybe because you are moving to a new server, it would be mostly a "non-issue" for ranking and SEO purposes. But it can have a ...

Google has updated the JSON files with the list of IP addresses Googlebot. I believe Google added one new IP6 and one new IP4 IP address to the list. That is, if I am looking at the file correctly.