Google is removing four attribution models (first click, linear, time decay, and position-based) in Google Ads and Google Analytics starting May 2023. The change has produced mixed reactions among ...

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw a wrench into multitouch attribution, because it will block marketers’ ...

What, Exactly, Is Google Attribution? Google Attribution is the simplified (and, therefore, free) version of the enterprise-level solution known as Google Attribution 360. It’s a comprehensive digital ...

Google has announced it is updating its attribution model for marketers. The company will no longer rely on last-click attribution, but will shift to what it’s calling “data-driven attribution," per a ...

Developed in collaboration with Google, the new solution enables marketers to use enhanced conversions to improve ROAS, CPA, and revenue from search, display and video ad campaigns. Powered by ...

Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. The tech titan has eliminated all but two attribution models: last-click ...