Campaign Asia

Google to roll out ads in AI Overviews in seven APAC markets later this year

Google will expand the availability of English-language ads in its AI Overview query results to Asia for the first time, rolling them out to seven new APAC markets: India, Pakistan, Australia, ...

A Google VP explains why ads make sense in AI search but not Gemini — yet

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.
Search Engine Roundtable

Google Expands Ads In AI Overviews To More Countries But Not For Sensitive Verticals

Google quietly updated its AI Overviews ad documentation to say that ads in AI Overviews are supported in Australia, Canada, India, Indonesia, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, ...

Why Demand Gen is the most underrated campaign type in Google Ads

Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...