In a joint announcement on Friday, Campbell's (the parent company of Pepperidge Farm and its cherished cheesy cracker) and ...

NEW YORK -- Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking its ...

The snack that smiles back has announced a change to its iconic name. Goldfish crackers will now be known as “Chilean Sea Bass” beginning Wednesday (October 23), in an effort to expand its audience to ...

"The Snack that Smiles Back" just got a little bigger for its consumer base. Goldfish crackers announced the company will be selling fish-shaped crackers that are 50% larger than its traditional snack ...

The snack that smiles back has a new name. The beloved Goldfish cracker's new name will temporarily be Chilean Sea Bass Crackers, the brand announced Wednesday. The name change comes as the brand aims ...

Everyone's favorite 'Snack that smiles back' is making its grand return to the Macy's Thanksgiving Day parade!