It’s bullshit. The golden ratio’s aesthetic bona fides are an urban legend, a myth, a design unicorn. Many designers don’t use it, and if they do, they vastly discount its importance. There’s also no ...

Designers, creatives and artists may be interested in a new golden ratio ruler set created by designer Ming Lo and now available as the Phi Ruler via Kickstarter. Building on the design of the ...

Let's find out exactly what is it! The golden ratio. Some say it’s the most mythical number in the universe. Others say it underlies everything from nature’s patterns to beauty in art and design. But, ...