TikTok is constantly inventing new aesthetics—and recently, the “downtown girl” vibe has been all the rage. The downtown girl aesthetic embodies the effortless cool girl that frequents the local cafe, ...

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Hailey Bieber recently dropped her fall makeup routine, walking her fans through exactly what they would need to achieve the ...

If you’re on social media, you'll have come across a new trend taking the TikTok world by storm. It goes by the name ‘Cold Girl Make-up’. The winter equivalent of TikTok’s famed ‘sunburned blush’, the ...

For the past few years, it seems like one fruity beauty reference has come to define the makeup trends each summer. This year? It’s the turn of berry-girl makeup. It follows 2023’s strawberry-girl ...