Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

Gillette not only capitalized on male grooming trends; they conquered them by putting three key 21st-century branding success secrets to action. In the last year alone, sales of men’s grooming ...

With charity moustache-growing event Movember starting in less than two weeks, it's a good time to look at accessories and tools to keep the face fuzz in check. The Gillette Fusion ProGlide Styler is ...

Gillette’s Fusion ProGlide razors landed in stores this week following an unprecedented number of orders but amid predictions from rivals that the high price tag could put men off the clean-shaven ...

The range, which launched in the US last year, will be available in the UK in the first half of 2011. P&G claims that the launch of its predecessor range, Gillette Fusion, was the second largest FMCG ...