The results build on previous research, which found that Gen Alphas, while mostly still in middle school, are massively savvy ...

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha. Although this cohort, born between 2010 and 2024, is still too ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. Subscribe to our newsletter for ...

Gen Alpha is rising as the most influential new household decision maker, in large part because of the impact they have on what, when and how their parents buy. Gen Alpha (those born 2010-2024) wield ...

Children today are adept at naming their emotions, a result of increased focus on emotional awareness. However, this can lead ...

Armchair parenting experts on Reddit engaged in a polarizing debate that asked users to ponder what popular parenting practices they’ve witnessed that are sure to “create a generation of emotionally ...

There’s a sneaky contributor to the growing anxiety of the emerging generation—and it’s not just screen time. If smartphones and social media are to blame for Gen Z’s 139% increase in anxiety, then ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...