Fitting rooms are like the eye of a hurricane, where you would expect peace and tranquility. Just you, your selected outfits, and the anticipation of seeing them on yourself. Here are 15 stories where ...

NEW YORK – An Oak Labs executive at Forrester’s CXNYC 2016 revealed how major retailers, including Ralph Lauren, are transforming their fitting room experiences with interactive touchscreens, ...

Though shopping is a major part of digital life, buying clothes online is still a somewhat fraught experience. Trying clothes on at the store is still an integral part of the shopping experience, ...

The fitting room has a reputation of being a little sterile at best — and completely unbearable at worst. While few have prioritized the fitting room experience, Good American, River Island and ...

The COVID-19 pandemic has, in many ways, moved traditional retail technology five to 10 years forward. But what does this future retail experience look like post-COVID-19? What new habits will stick?

Virtual fitting rooms are set to transform the retail industry. The virtual fitting room market was valued at $4.03 billion in 2022 and is forecast to reach $18.31 billion by 2030. The growth and ...