Fender is a historic American brand and many of its most prized instruments are still built in California. Yet some of its most hotly discussed releases originate from the other side of the world.

Fender has continued to celebrate the first anniversary of its flagship Tokyo store by releasing a new range of Art Canvas Esquires, which brings a trio of iconic Japanese landscape prints to an ...

Fender Japan's guitars have always been just a little bit different from their global models. (Photo courtesy of Fender Japan) Japanese guitar culture is, was, and always will be a beast of its own — ...

This past weekend (October 11-13), Fender hosted a three-day, three-venue event, the Fender Experience, in Tokyo, Japan, inviting music fans to get up close with its biggest signature artists and some ...

Coolest hybrid ever or oddball offset experimentation gone wild? When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Fender Japan has embraced the ...

One of the greatest music icons of all time has been given a fresh lease of life in Australia and it is something to behold. This is not a riddle, but just what springs to mind when you sit down with ...

Fender’s new CEO pioneered the firm’s most talked-about projects. Now he’s taking his innovative Fender Japan ethos global ...

The guitar maker's revenue in Japan has seen double-digit growth each year since 2015. By Associated Press Fender, the guitar of choice for some of the world’s biggest stars from Jimi Hendrix to Eric ...

Fender has collaborated with legendary Hawaiian artist Heath Brown on what might possible be the ultimate electric guitar for surf rock. Just add a spring reverb pedal of your choice and you are all ...

Fender, the guitar of choice for some of the world’s biggest stars from Jimi Hendrix to Eric Clapton, is opening what it calls its “first flagship store” in its 77-year history. The American guitar ...

TOKYO -- U.S. guitar maker Fender is set to open its first-ever retail store this month in Japan, hoping that its hard-rocking brand will appeal to both music lovers and people who like their style.