A 'SpongeBob SquarePants' game will launch on Roblox for the first time through a deal between Paramount and Gamefam.

As a global gaming platform, Roblox has several titles based on the famous SpongeBob SquarePants animated series.

Players within the existing SpongeBob Tower Defense game in Roblox can collect cans of the new Pineapple Paradise flavor as an in-game reward.

The Super Bowl is coming to Roblox as part of a push by the NFL to attract new fans, featuring football content in SpongeBob and Ninja Turtles metaverse games.

As part of the 25th anniversary of Nickelodeon’s “SpongeBob SquarePants” franchise, the new game “SpongeBob Simulator” will be available on Jan. 26 to Roblox’s 70 million-plus daily users.

Use Roblox SpongeBob Simulator codes to grab all the freebies and make your mission of saving Bikini Bottom a breeze!

The metaverse quest will be live on Paramount and Gamefam's SpongeBob Simulator for Roblox users Feb. 2-19. The big game will also be broadcast on Nickelodeon for the first time, where it will be ...

Advertising inventory for the simulcast has already sold out, with the SpongeBob-themed activation a way to engage with consumers in the lead up to and after the game.

Nickelodeon and Paramount are bringing SpongeBob SquarePants and Teenage Mutant Ninja Turtles to Roblox in two new standalone experiences, which will be developed by Gamefam.