A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Opinions expressed by Entrepreneur contributors are their own. Strategic planning is an organization’s process of defining its strategy or direction and making decisions on allocating its resources to ...

Opinions expressed by Entrepreneur contributors are their own. A successful organization understands its strengths and weaknesses, sets clear goals and objectives and achieves them through action. A ...

It has been said that if you are not planning to succeed, you’re planning to fail. A lack of planning will lead to the demise of an organization, especially the fire service. Strategic planning is one ...

It's summertime, which means soon the fiscal year will end and a new one will start, and strategic plans are in full swing. While broad strategies like the REP (reach, events and positioning) ...

In June 2024, the College of Agriculture and Natural Resources (CANR) launched an ambitious strategic planning process. Now, after a year of engagement, we are proud to share our new five-year ...

I've recently been thinking about how, in life and in business, some terms are too often merged into a single meaning, depriving us of important distinctions that can help us define concepts. Without ...

According to the research website Exploding Topics, 77 percent of companies have already started their digital transformation journey. The good news is that most organizations have embraced this ...

The College of Arts and Sciences ensures that each student leaves UAB with the knowledge and tools to succeed in an expanding and increasingly connected world. Community members expressed a value of ...

As noted in the first article in this series, IT disaster recovery (DR) strategies and procedures help organisations protect their investments in IT systems and infrastructures. The essential mission ...

In the 2025-2026 academic year, the College of Natural Sciences is embarking on a collaborative process to shape a shared vision for the future—one that reflects the evolving needs of our academic ...