Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

Small and large businesses can use analytics to track website traffic, design websites to enrich the browsing experience and drive online revenue growth. Google Analytics is a free service that ...

Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025. Discover how AI is transforming local SEO. Learn ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...