Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

Brands can use current events by creating content, social media posts, or even special offers that relate to what’s happening. For example, if there’s a big sports game, a brand might post a related ...

This article was co-written with my colleague and fellow Forbes Technology Council member, Palash Soni, co-founder of Goldcast. A few years back, B2B events had similar characteristics to the ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

From the steam engine to the introduction of robots to the assembly process, technology has never ceased to change the way we work. In that sense, generative AI is just the new kid on the block—the ...

Are you looking to get the jump on your event marketing strategy? We’ve got you covered. Our resources page on event marketing is filled with helpful tips and guidelines to get you started quick.

Marketing plans set forth comprehensive strategies to develop products and services for specific market segments, inform customers about products and get products into customers hands. A marketing ...

Totally! The best campaigns in 2026 mixed humour, realness, and showed different cultures. Some were big and flashy, others ...