Every time you open an email, someone may be watching, because hidden within it could lie a tracking pixel—one of the most potent marketing tools today. When you open an email, it quietly pings the ...

An Arizona state court dismissed a lawsuit against H&M claiming that it violated Arizona's privacy laws by installing tracking pixels in its marketing emails. The class action was brought under ...

At least four courts have now held that retailers using email for marketing are not considered “communication service providers” and therefore are not subject to TUCSRA.[1] At least five courts have ...

In the world of digital marketing, tracking pixels have long been the secret sauce for companies trying to understand their customers. These tiny, invisible bits of code are embedded in websites and ...

Your inbox might look clean once spam is filtered out, but that doesn't mean it is private. Marketing emails and newsletters include tracking pixels that call back to the sender when their images load ...

The CNIL treats email tracking pixels as regulated trackers requiring prior consent separate from any general consent requirements for email marketing. Exemptions are narrow, leaving most pixel usage ...

Email marketers won a legal victory last month when a federal judge threw out a class-action suit that accused a California retailer of collecting information through email tracking pixels. The ...