We all know what email marketing is supposed to do: That’s what the leadership team expects and what most email marketers are measured on. But if you want email to keep doing those things, someone ...

The digital world is saturated with social algorithms, pay-to-play platforms and constantly changing SEO strategies. However, one channel remains consistently consequential, direct and owned: email.

Inactive subscribers drag down your engagement metrics, such as open and click rates. When a large segment of your email list disengages, email service providers may interpret your emails as less ...

Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If ...

Define who you’re talking to (and why it matters). Create an irresistible lead magnet and optimize your signup experience. Launch a welcome series that converts Drive targeted traffic to fuel growth, ...