After you’ve spent time doing your makeup, nothing is more frustrating than it wearing off or fading before you’re ready to take it off. That’s why a good makeup primer is key to locking in your look.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you can think back to Jennifer Coolidge's post-Golden Globes interview, you may remember the White ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

We may earn commission from links on this page, but we only recommend products we back. Why Trust Us? Speaking to People about the inspiration behind the genius ad, Coolidge shared that she personally ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? If you can think back to Jennifer Coolidge's post-Golden Globes interview, you ...

Budget-friendly doesn't mean less effective. Case in point: ELF's Power Grip Primer that probably costs less than your weekday lunch order—but boasts over 30,000 glowing reviews. Fan of Tarte's Shape ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Everyone needs a primer they can trust – one that will keep your foundation on no matter what (!!) – and for me, that one such product is the e.l.f. Power Grip Primer. It’s £8.95 in the Amazon Spring ...