Do you have an e-Commerce website? If you do, you're most likely using a web analytics tool to gather actionable insight from your current customers. Beyond straight sales numbers, I use the various e ...

With online sales expected to top $100 billion this holiday season, e-commerce companies are increasingly relying on sophisticated software to convert visitors to their websites into customers, ...

Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power of this free analytics software. If you have an ecommerce ...

Google Analytics allows you to access detailed information regarding your online store’s traffic and sales. It doesn’t matter what type of business you have or what your selling, Google Analytics is a ...

With the rise of online shopping, consumers now expect not only a wide range of products but also a seamless and transparent delivery experience. This expectation has given rise to a new era of ...

E-commerce shipment tracking platform AfterShip has landed a $66 million Series B round of funding led by Tiger Global Management. The company previously raised a $2 million Series A1 in 2019 led by ...

AfterShip launched in 2012 to help online sellers track packages across different carriers, but since then it has built a suite of data analytics tools covering almost every step of the shopping ...

Tracking and attribution of online campaigns can make e-Commerce marketers feel like they are walking through a minefield. There are many factors to consider, and making sense of them all can be ...

Your post-purchase experience holds tons of revenue potential, and you can’t afford to overlook it. Here’s how to turn it into a profitable marketing channel: Regardless of the size of your brand, you ...