Marketing Dive

How Walmart is deploying the Grinch to boost holiday marketing

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products like the Switch 2.
The Toy Book

Dr. Seuss Enterprises and WildBrain CPLG Expand Global Licensing

Dr. Seuss Enterprises and WildBrain CPLG are its licensing partners for The Cat in the Hat and How the Grinch Stole Christmas ...

The Grinch Hijacks McDonald's Mischievous Holiday Campaign

The Grinch has appeared in three holiday brand campaigns this year, including McDonald's. He appears in Walmart's holiday campaign, for which the retailer also partnered with Dr. Seuss Enterprises to ...
MediaPost

Mindy Kaling Voices Dunkin's 'The Little Holiday Munchkin'

The Dr. Seuss-esque story explains the origin of munchkins, which were first "forgotten, alone. No powder, no glaze, no box ...

Stream It Or Skip It: ‘The Sneetches’ on Netflix, an Animated Musical Version of Dr. Seuss’ Classic Story About the Stupidity of Prejudice

The current State of Things perhaps suggests that it’s time for Dr. Seuss’ all-time classic story The Sneetches to be adapted for the screen again. Cue Netflix, which just released a 45-minute ...