Disney CEO Bob Iger says the company's Disney+ streaming platform is about to undergo "the biggest and the most significant changes from a product perspective" since its 2019 launch and, surprise ...

Disney+ will add a TikTok-style short video feed in the U.S. to boost daily engagement and mobile-first discovery ...

At CES 2026, Disney revealed plans to roll out a vertical video experience designed to bring bite-sized, mobile-friendly content to its platforms.

Disney+, which is a leading subscription streamer but is looking to catch up with some streaming and digital rivals in terms of daily engagement, is adding vertical videos to the service. The arrival ...

In a bold move to boost viewer engagement and compete with rival streaming platforms, Disney+ is set to introduce vertical videos later this year. This innovative format is part of a broader strategy ...

As the streaming market has started to show signs of maturity in subscriber growth, industry leader Netflix is shifting its metric of success to engagement, or time spent, as it looks to prove to Wall ...