Digiday

How the Chicago Bulls retooled their sponsorship business to meet CMO data demands

The Chicago Bulls haven’t won an NBA championship since 1998. That makes their sponsorship pitch harder than it might otherwise be, despite their enormous profile among casual fans thanks to a legend ...
Digiday

Cannes Briefing: Creativity is moving beyond the agency model

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Bose CMO Jim Mollica hasn’t used a creative agency in four or ...
Digiday

Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech

With half the industry’s dealmakers and powerbrokers gathered in the south of France this week, agencies have been falling over themselves to boast AI agent-related tests, case studies and ...
Digiday

Roblox’s growth comes with growing pains between creators and ad sales

This past weekend’s Roblox Developers Conference highlighted the platform’s rapid growth — but also the continued tension between the platform’s creators and its ad sales team. On Sept. 5 and 6, ...
Digiday

Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in ...
Digiday

As S4 struggles, Sir Martin Sorrell keeps firing shots at the industry he created

Sir Martin Sorrell has never lacked for sharp opinions. That’s expected from the architect of the holdco company era. But lately, his commentary has gone from reflective to biting. Needless to say, ...
Digiday

From page views to propensity: How the Daily Mail is retooling for a zero-click world

The Mail still plays in the big-numbers league. But inside the newsroom, the dials are quietly being reset. Page views, once the dominant metric on every dashboard, are being pushed aside in favor of ...
Digiday

Joint signings highlight growing convergence between creator and Hollywood agencies

Creator agency Reign Maker Group and Hollywood talent agency Paradigm announced a series of joint signings, underscoring how representation models are evolving as agencies seek to diversify both their ...
Digiday

Intended or not, the new Omnicom will forever change agencies as we’ve known them

This article is part of a new series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities. More from the series → The moment has ...
Digiday

Media Briefing: As Google traffic ebbs, some publishers see social platforms as real revenue lines

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing looks at why ...
Digiday

As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market

Job cuts made at Brandtech group media agency Jellyfish may be the latest symptom of a contracting advertising and marketing job market. The company cut as many as 50 roles at the end of October, ...
Digiday

Cannes is becoming ‘a Super Bowl moment’ for creators: How they’re storming the French Riviera

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Cannes Lions 2026 is gearing up to be the advertising ...