Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

*America’s multiracial population is expanding at a rapid pace, yet the systems used to measure race have not kept up with ...

Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight ...

We’re not surprised by estimates showing Warren County’s population has fallen. People leaving, or those who remain not having enough children to keep population levels high, is the new normal not ...

In 2020, Florida was one of six states with a statistically significant census undercount.