When global sportswear giant Decathlon hired Ikea’s digital boss Barbara Martin Coppola as its new chief executive last year, it signalled its desire to compete with the world’s best in online. While ...

The French retailer tries to talk to customers across different channels, says its UK PR and conversations manager Kieran O’Shea, interviewed in the first IREU Top500 Brand Engagement report.

In an exclusive interview with the IB Times UK, two-time decathlon gold medallist Daley Thompson tells us who he thinks will shine for Team GB during the rest of the 2012 London Olympic Games.

Sitting in the cafe located within Decathlon’s outlet in Surrey Quays, Eric Mazillier explains that he usually cycles almost 30km a day, but on the morning of our interview he had avoided the trip ...

The sustainability director at sports retailer Decathlon explains the importance of translating green ambition into practical decisions, and why new ideas are coming from people 'at the edges' of ...