Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...

I'm a huge fan of data. In fact, I love it so much that my mentor gave me a shirt that proudly declares, "I love big data and I cannot lie!" Every day, my team relies on data to shape our strategies, ...

As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder ...

Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...

AI success depends on whether enterprise data is ready, reachable, and close enough to the workloads that need it. In this eSpeaks episode, Dell Technologies’ Vrashank Jain explains why fragmented ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

53% – A need to be more customer centric 49% – Maximize effectiveness/efficiency of marketing investments 33% – Gain more knowledge of customers & prospects 24% ...

The traditional chief marketing role is dead. Rising in its place is an expert who combines brand-building with revenue generation. Today's CMO must be a strategic business partner who drives ...

If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In ...

Search marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit. User-level data is drying up, and with it ...