Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More One of the biggest challenges entrepreneurs have is managing change – for ...

Submitted by Shannon Affholter, consultant for Moss Adams LLP in Everett. In “Switch,” brothers Chip Heath and Dan Heath (co-authors of the best-seller “Made to Stick”) address motivating employees, ...

The Heath brothers (coauthors of Made to Stick) address motivating employees, family members, and ourselves in their analysis of why we too often fear change. Change is not inherently frightening, but ...

Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, ...

Chip Heath and Dan Heath usually have something meaningful to say. Their first book, “Made to Stick,” made waves in the marketing world. It looks like their latest effort, “Switch: How to Change ...