For humans, it may be difficult to make rational decisions when spending money. As it’s factors, Mr. Ariely lists six elements: "emotions," "relativity," "pain of paying," "mental accounting," "magic ...

Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, and the Department of ...

Inspiration for studying human behavior. Swiss Army Knife problem. Emotions and investing. Extrinsic and intrinsic motivation. To catch full episodes of all The Motley Fool's free podcasts, check out ...

Duke professor and behavioral scientist Dan Ariely has been accused of using falsified data in research into ways to make people more honest. New info makes the case against him look stronger. This ...

This article was taken from the June issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content ...

A scene from "The Irrational". Sergei Bachlakov/NBC NBC’s new crime procedural, "The Irrational," will seem immediately familiar to fans of shows like "Bones," "Monk," "Castle," or "The Mentalist," ...

Despite our intentions, why do we so often fail to act in our own best interest? Why do we promise to skip the chocolate cake, only to find ourselves drooling our way into temptation when the dessert ...