Data management platform (DMP) Lotame has developed a campaign planning and measurement tool designed for linear TV broadcasters. Local broadcast consortium Pearl TV, which represents more than 200 ...
Nielsen (NYSE: NLSN) announced today that it will leverage Gracenote's Real-Time Smart TV Data to enhance the audience targeting, consumer analytics and measurement capabilities of Nielsen Marketing ...
The integration leverages Nielsen's media and purchase segments, audience insights and segmentation to optimize campaigns in real-time on CTV, OTT and digital video channels. FreeWheel Markets, a ...
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