Life is a series of progressions. Take the transition from student to professional, for example. In school, our objective is to learn the fundamentals of a subject. When we start our careers, we aim ...

Neelima is the cofounder of Spectrum North, Chief Global Head of Product Delivery and a tireless advocate for women in technology. During client engagement and interviews, I routinely get asked, "How ...

Steps CMOs can take to become more successful in delivering customer experiences that add value for both the customer and the organization. CMOs want to make CX investments that will drive the most ...

Customer experience (CX) is a critical function for any SaaS business. But all too often, CX teams are left to fend for themselves when it comes to tracking critical metrics across the customer base.

We live in a world of big data, where endless amounts of information can be stored in the cloud at an ever-decreasing cost per byte of storage. While this may sound great to data-driven marketers, the ...

Metrics are simply a standard of measurements to determine whether an organization is advancing or failing in its efforts. Business metrics involve gathering and analyzing quantifiable data to ...

Relying solely on "likes" and vanity metrics is a limited approach for brands' social media strategy. Likes don't equate to sales —a high "like" count has little correlation to consumers actually ...