Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes ...

Two months ago we set out to do something we thought was pretty noble: define the wheels that revolutionized the hot rod and custom car market. It really did seem like a good idea to open peoples' ...

While most tuners and custom wheel manufacturers tend to show off their mods using flagship or otherwise exotic models, this time we’re looking at a BMW X5 SUV trying to look its best. These ...

DOWNTOWN LOS ANGELES - On most cars, the wheels are considered simple if obligatory components. They’re like a carpenter’s boots — sturdy, dependable, but not eye-catching. At 7th Exotic Wheels, a ...