Low-rise jeans, body glitter, and Crystal Light in a water bottle full of vodka: For my teenage self --and many other Americans who lived through the late '90s and early 2000s -- this was the winning ...

Shifting sentiments toward alcohol and high-proof beverages that could more or less double as nail polish remover are changing the way legacy brands reach their target audiences. Brands like Seedlip ...

As the category leader for over 40 years, Crystal Light delivers the lowest-calorie vodka refresher on the market CHICAGO--(BUSINESS WIRE)-- Nearly one-in-five Crystal Light fans use the product as a ...

The new year sparks a refresh not only for consumers but also for Kraft-Heinz’s powdered flavor enhancer, Crystal Light, which introduced a new logo, typography, photography and packaging to coincide ...

With new Mixology, Immunity and Energy offerings, Crystal Light raises the bar on refreshment and delivers functional benefits to elevate every occasion Crystal Light Debuts Bold Brand Refresh with ...