The researchers found they could hack the AI’s creativity by turning this knob. As they cranked the temperature up, the ...

IQ tests have received a very large number of criticisms since their inception. One of the main arguments made against the use of IQ tests is that they don't measure creativity. But is this true? As ...

Creativity is a notoriously hard concept to measure, but researchers have developed a new test that requires only a few minutes to complete. In a study published in the journal PNAS, scientists asked ...

Video above: How to be more creative while working from homeCreativity is a uniquely human quality that's difficult to define and, perhaps, even harder to objectively measure.Of course, that doesn't ...

For years, creativity was considered one of the last safe harbors of human advantage—something machines could assist with, but not truly rival. A new study is challenging that assumption. Researchers ...

P&G and Google share results from a GenAI-led Pampers campaign in the UAE, showing stronger engagement, faster production and ...