Ginni Saraswati is the founder and CEO of Ginni Media, cofounder of The Podcast Accelerator and host of The Ginni Show. Promoting and scaling are all part of beginning a successful business venture.

The idea that “Content is King” is not new. However, it especially gets highlighted when talking about Podcasts, because here, you can not hide mediocre content with great editing and videography.

Podcasts aren't only for B2C companies. In 2023, they will become a top channel for B2B content. Almost half of B2B decision-makers say they use podcasts to get business-related content that ...

Opinions expressed by Entrepreneur contributors are their own. These days, everyone seems to have a podcast. In fact, some people have more than one podcast! But then there are others who haven’t ever ...

Adobe Audition is in danger of becoming abandonware, even though podcasting has never been more popular. Why is Adobe letting ...

A microphone, a pair of headphones, and that's it to start a podcast? No, apparently, to record a good podcast, you need a little bit more than that. In this article, you will find out which apps will ...

It’s been clear for some time that YouTube has its sights set on podcasts, and the company is taking a considerable step in that direction, as a new test offers a soft launch for a suite of podcasting ...