Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

(Ad) With the emergence of other social media platforms in the last few years, you'd think Snapchat wouldn't stand a chance when it comes to marketing your brand or product on social media - ...

As a startup, the importance of building brand awareness cannot be underestimated. Entering a new market and attracting and converting customers begins with getting them to know you exist and creating ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create ...

TikTok presents a unique opportunity for brands to reach out to this demographic creatively and engagingly. For small businesses, particularly, TikTok has become a must-have channel in their social ...

Opinions expressed by Entrepreneur contributors are their own. Personal branding holds a lot of importance for individuals and small businesses in the modern world. The good thing is, there are plenty ...

Consumer goods manufacturers face unique challenges when rolling out CRM applications, compared with other industries such as insurance or finance. For one thing, they don’t typically focus on ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Candice Georgiadis Did ...

Brand awareness is a shallow metric. It tells you if people recognize your name, but it doesn’t tell you if they care, feel inspired, and want to take action. That’s a huge problem. Just ask Kmart, ...