With content marketing coming back in a big way this year, it won’t be long before brands start to consider the efficacy of republishing third-party content alongside brand-authored content. Brand ...

A whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves. This means there is a definite imbalance between supply and demand—and a need for content ...

If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024 Content Preferences Survey,” 56% of B2B practitioners admit they’re overwhelmed by content, and 54% feel ...

Most entrepreneurs realize by now just how valuable content can be. With excellent content, you can improve your reputation, attract more people to your website and ultimately score more conversion.

If you’re a B2B marketer and aren’t utilizing content marketing as part of your arsenal, you’re part of a diminishing minority. Curata’s latest “B2B Marketing Trends 2012 Report” surveyed 465 ...

Doing a deeper dive on these issues reveals apparent shifts beginning to develop from random content sharing into a highly strategic exercise that drives business impact. This enhanced approach opens ...

CLEVELAND--(BUSINESS WIRE)--Trapit, Inc., a leading provider of content curation solutions, today at Content Marketing World, announced the Trapit Content Curation Center for Marketers, a powerful and ...

Marketing’s desire to increase the quantity and quality of sales-ready leads has never been stronger than it is right now. However, the days of relying solely upon outbound marketing (e.g., ...

In a rapidly transforming digital world, where engaging content is the lifeblood of modern businesses, mastering the art of content marketing is crucial for sustainable growth and success. The power ...

AI software like ChatGPT, Jasper and ChatSonic are all the rage right now, especially for content creation efforts. Using generative AI tools is a fantastic way to expedite the creation of a first ...

Joel is Head of Sales & Marketing at Vestorly, an AI-driven content curation engine. He writes about leveraging content effectively. Content is the gasoline that fuels the entire marketing engine.

Opinions expressed by Entrepreneur contributors are their own. Content marketing is still in its infancy, but some practices already have gained favor and others have faded away. Below are some of the ...