A marketing strategy is your overall long-term plan that helps you sustain a competitive advantage by understanding the needs and wants of your customers. It’s your why, your purpose for the future.

Marketing plans function to provide organization and direction to marketing efforts as a business takes a new service, product or even the business itself live. Depending on the scope of the marketing ...

The strategic marketing plan for a business is much like a coach's playbook in football. It describes what must be done for the company to win in the competitive marketplace in the upcoming year. The ...

The four Ps of marketing refer to the marketing mix — elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed. They include product, price, ...

Marketing teams have the means and ability to essentially walk alongside consumers throughout the lead management journey. From a purely technical perspective, lead management is fairly ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Most pharma or biotech marketers are looking to improve the success of their nonpersonal ...

Business-to-business (B2B) marketers don’t need a crystal ball to tell them what they need in order to succeed in 2022. The signs are right in front of us. Researching, ordering and reordering are ...

The marketing major provides students with strategic insight and practical tactics for one of the most vital components of modern business. MKT312: Buyer Behavior has been my absolute favorite class ...

For any channel marketer trying to keep pace with Cisco’s Marketing Velocity program, the challenge got a little harder this summer. Not only did Cisco connect and integrate the components of ...