TV has long been the place where advertisers go to get the broadest audiences in media. But NBCUniversal is touting it as a venue where Madison Avenue can also find some of its narrowest. The company, ...

Editors Note: This post was originally published on January 3, 2024 and has been updated as of February 5, 2024. Commercial Integrator Expo (CIX) will return to the Colorado Convention Center in ...

Commercial Integrator Expo (CIX), owned and produced by Emerald, has opened its Call for Presenters for Commercial Integrator Expo 2024. Commercial Integrator Expo invites industry subject matter ...

The expansion of premium video content platforms has publishers, advertisers and media agencies scrambling to navigate differences in reported audience metrics from multiple sources. Programmers ...

Barb, the audience measurement specialist, has launched the first set of overnight commercial spot ratings in beta, working with Clearcast and AdSignal. Barb awarded Clearcast with the contract to ...

The developments of the past 12 to 18 months regarding commercial ratings have certainly been fascinating to follow. With continued pressure from advertisers for increased accountability, it's ...