Forbes contributors publish independent expert analyses and insights. GrrlScientist writes about evolution, ecology, behavior and health. When you look at a rainbow, do you see bands of specific ...

While color perception universally involves the practice of categorizing colors according to basic labels, concludes a new study that investigated the influence of categorization on color memory. As ...

This is a preview. Log in through your library . Abstract Berlin and Kay (1969) have postulated 11 basic color categories as the total universal inventory from which categories of any language are ...

It seems that researchers can't agree on how humans categorize and name colors. So now, in a new study — the most comprehensive of its kind to date — scientists recorded infants' reactions to familiar ...

CAMDEN, N.J. -- How do we remember colors? What makes green... green? As Sarah Allred explains, while color perception universally involves the practice of categorizing colors according to basic ...