Disney+ show "Ms. Marvel" has brought global attention to Pakistani music. But, in the early 2010s, Pakistan's music industry was on its knees. Coca-Cola and Pepsi stepped in with TV shows like "Coke ...

Coca-Cola is expanding Coke Studio, a music platform launched in Pakistan in 2008, to a global stage. Pratik Thakar, global head of creative strategy at Coke, told Campaign: "We already have four ...

Reimagined and produced by Shayan Chowdhury Arnob and Adit Rahman, the song blends the spiritual depth of traditional Qawwali with the melodic nuances of Bangladeshi heritage.

Pakistan’s biggest and most popular annual music platform, Coke Studio, under the banner of its exciting new initiative – Coke Studio Explorer – cuts through the mainstream and brings previously ...

Coke Studio Bangla closed its third season with a reverent new take on ‘Mast Qalandar’, delivered by the iconic Runa Laila on ...

Coke Studio is a Pakistani music television series which features live studio music performances by various artists, started in June 2008, originating from the Brazilian show, Estúdio Coca-Cola. The ...

In our day-to-day business, we continually strive to create exemplary products for our Clients and Partners that enables them to achieve bigger and bolder goals. When we craft ideas, campaigns and ...

Coca-Cola is the rare beverage that’s transcended categorization, becoming a beloved global pop culture icon in its own right. That’s why it was a welcome turn of events when the soda-maker announced ...

Reflecting on the piece, Runa Laila shared, “ 'Mast Qalandar' has always been close to my heart. To perform it again in a new ...

Reimagined and produced by Shayan Chowdhury Arnob and Adit Rahman, the song was released on the eve of Runa Laila’s 72nd ...