digital rewards and to enter sweepstakes. Two-way dialogue The My Coke Rewards program is a way for Coke to have a two-way dialogue with consumers and reward them for drinking its beverages. Consumers ...

It’s been more than seven years since Coca-Cola discontinued its My Coke Rewards loyalty program. If you still have ...

Since Coca-Cola Co. launched My Coke Rewards three years ago ... To participate in the program, consumers enter unique codes under the caps of specially marked Coke products online or by texting in ...