From where I sit, 3D technology as it relates to a golf club has always been a “yah, someday” concept. I remember the first time I actually saw something get 3D printed — it was probably seven or ...

Cobra deserves to be discussed as one of the most interesting technology companies in golf equipment today because its best ideas have rarely been cosmetic. They have been functional, player-focused ...

For several years now, the No. 1 golf equipment story I have been obsessed with is Cobra’s 3D printing. Dig deep and you’ll find their process is the culmination of a decade’s-worth of work by a team ...

After almost 20 years of playing Srixon, I made a change. That sentence probably sounds more dramatic than it really is. In ...

WHAT YOU NEED TO KNOW: Cobra’s latest iron introductions include a revamped King Tour model and an update to the company’s CB/MB model. All employ a five-step forging process that not only produces ...

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

COBRA PUMA GOLF left its mark at this year’s Hypegolf Invitational held at the Huntington Club on June 17. Golfers from the L.A. area and elsewhere celebrated a new frontier of golf centered on the ...