If you’ve purchased, or are planning to purchase, managed security services, requesting client references is essential. Like any major service procurement, the opportunity for direct conversation with ...

It's one of the great dilemmas for a designer in any field: you take on a project with a list of client directives that will surely result in a design disaster. Your client thinks he knows best, but ...

CMO at pdxMindShare - responsible for strategic direction and execution of marketing the full-service data-driven marketing agency. As a digital marketing agency, we have a few key client success ...

I cringe when prospective clients ask for references. Why? Because I hate taking away our clients' time. Clients pay us to take stuff off of their plate — not give them more stuff to do. But I also ...

A few months ago, I was looking to hire a contractor. His website looked professional. The photos were stunning. The quote was fair. But when I asked for references, there was a long pause. “Most of ...

A reporter was interested in a story pitch. He interviewed my client and at the end asked for a customer reference. Sure, we said, give us a couple of days. A couple of days turned into a week and a ...