To the ever louder cries that films are getting too long, I’m here to add a further howl: so is the wait for them to hurry up and start. Adverts have never been lengthier, more numerous, or less worth ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

The Cinema Advertising Council, the trade association of cinema advertising companies that represent 82% of U.S. movie screens, unveiled the results of a research study conducted on behalf of its ...

We’re in the thick of summer blockbuster season, with Superman back in cinemas alongside some menacing Tyrannosaurus rexes from Jurassic World: Rebirth. While these films are drawing crowds, the ...

Millennials are all about streaming on the sofa, but that doesn’t mean they don’t still go to the movies. The addressable audience in movie theaters is massive, said Jerry Canning, VP of digital ad ...

This will include standard on-screen ads, as well as brand partnership packages with additional touch-points. The tie-up coincides with the long-awaited reopening of British cinemas, which are poised ...

Produced by Ridley Scott Associates, the TV advertisement has been directed by ‘Tinker, Tailor, Soldier, Spy’ and BAFTA award-winning director Tomas Alfredson, the ad aims to promote the Hiscox values ...

Outlander actor Nolan Willis stars as The Ghoulish Villain in this hard hitting cinema advert. This horror advert will shock audiences about the reality of dairy. The makers behind this cinema advert ...

It's still miniscule by the scale of the most established media, but cinema advertising is gaining traction with major advertisers--and their ad budgets. In fact, U.S. advertisers invested $438 ...

NEW YORK, Aug. 27, 2025 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, ...

Companies that sell spots in the three or four minutes before the beginning of a movie at the theater are seeing double-digit increases in their small but growing part of the ad market. Cinemedia, as ...