One of my favorite non-radio ways to waste time, somewhat productively, is to watch videos of “LA In a Minute” on TikTok, in which Evan Lovett gives inside stories and information on attractions in ...

(By Mike McVay) There is no better Commercial Message on your radio station than the Promotional Message for your station. Promos that image the station, promote contests, events, and your product, ...

World famous radio legend Chuck Blore once told me that instead of being “theater of the mind,” radio is really “theater of the gut,” because of its emotional impact. Let’s face it – people buy ...