Carlsberg has taken the bold decision to acknowledge that its standard lager was not previously up to scratch in the first campaign for its recently rebranded Carlsberg Danish Pilsner. The 3.8% ABV ...

The UK unit of Carlsberg has lined up a rebrand of the group’s Carlsberg Export expression, as it looks to entice Millennial consumers to the brand. Stay ahead with unbiased news, expert commentary, ...

Carlsberg UK has launched the second half of its World Cup advertising campaign in the country, featuring England manager Fabio Capello on its in-store packaging. The campaign, announced today (15 ...

Some annual celebrations are sacred. For Carlsberg, International Beer Day on 1 st August is marked as one of the most significant moments in the calendar. In a similar tradition to the zoo world and ...